Over the past 20 years I have been involved in different areas of production and brand development, bringing together law and regulation, marketing and advertising, fragrance development and production, and the whole trade around it.
Today, I run fragrance production in Europe for brands including Gulf fragrance houses, US retailers and European indies, taking each project from the first brief to the finished product, ready for sale.
I’ve built supplier and partner relationships across Europe — visiting personally and conducting business on the ground. Those relationships help me connect clients with the right people for fragrance development, packaging and production.
Bringing a fragrance to market means making decisions that affect each other — the scent, packaging, compliance, shipping and how it will be sold. I help you connect those decisions from the start, so they work together in the finished product. Beyond production, I can also help you give your fragrance a clear position, identity and voice.